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Koen Pauwels
Professor of Marketing
Contact
617.373.3260
Expertise
consumer behavior, marketing, marketing metrics, social media marketing
Yakov Bart
Associate Professor of Marketing and Joseph G. Riesman Research Professor
Contact
857.327.7373
Expertise
advertising effectiveness, behavioral targeting, Big data in marketing, Branding, Consumer financial decision making, consumer product reviews, COVID-19, Customer experience management, Digital marketing channels, digital trust, Exploding offers, Gambling, marketing management, marketing strategy, Mobile marketing, online word of mouth, privacy, social media marketing, user-generated content