Northeastern University faculty are available to provide expertise, analysis and commentary on a wide variety of news and research topics. Contact us for more information, and follow us on Twitter to get a first look at our experts.
Showing faculty with an expertise in advertising effectiveness. View all Experts
-
Yakov Bart
Associate Professor of Marketing and Joseph G. Riesman Research Professor- Expertise
-
- advertising effectiveness
- behavioral targeting
- Big data in marketing
- Branding
- Consumer financial decision making
- consumer product reviews
- COVID-19
- Customer experience management
- Digital marketing channels
- digital trust
- Exploding offers
- Gambling
- marketing management
- marketing strategy
- Mobile marketing
- online word of mouth
- privacy
- social media marketing
- user-generated content
- Contact
- y.bart@northeastern.edu
- 857.327.7373