Skip to content
Contact Us
Faculty Experts
In the Press
Media Inquiries
Newsletter
Parents & Families
Mastodon
Facebook
Instagram
LinkedIn
Tiktok
Twitter
Youtube
Yakov Bart
November 30, 2023
Yakov Bart
Search
Search
Search
Connect
Subscribe
Editor's Picks
What is the winter forecast for COVID-19? And should we expect a ‘tripledemic’ of COVID, flu and RSV?
What is the winter forecast for COVID-19? And should we expect a ‘tripledemic’ of COVID, flu and RSV?
This is the wild, tragic real life story behind Zac Efron’s new wrestling movie, ‘The Iron Claw’
This is the wild, tragic real life story behind Zac Efron’s new wrestling movie, ‘The Iron Claw’
Recent Stories
Why do most women still take their husband’s last name when getting married?
Why do most women still take their husband’s last name when getting married?
Where do accents come from? Linguist explains why we talk the way we talk
Where do accents come from? Linguist explains why we talk the way we talk
University News
World News
Science & Technology
Arts & Entertainment
Business
Health
Law
Lifestyle
Society & Culture
Sports
Research
Magazine
Contact Us
Faculty Experts
In the Press
Media Inquiries
Newsletter
Parents & Families
Search
Yakov
Bart
Associate Professor of Marketing and Joseph G. Riesman Research Professor
Contact
y.bart@northeastern.edu
857.327.7373
Expertise
advertising effectiveness
,
behavioral targeting
,
Big data in marketing
,
Branding
,
Consumer financial decision making
,
consumer product reviews
,
COVID-19
,
Customer experience management
,
Digital marketing channels
,
digital trust
,
Exploding offers
,
Gambling
,
marketing management
,
marketing strategy
,
Mobile marketing
,
online word of mouth
,
privacy
,
social media marketing
,
user-generated content