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Yakov Bart
January 31, 2023
Yakov Bart
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Editor's Picks
The only color that matters is blue. In Tyre Nichols case, police culture trumps race, Northeastern experts say
The only color that matters is blue. In Tyre Nichols case, police culture trumps race, Northeastern experts say
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Body-worn cameras are supposed to deter police brutality. Why didn’t that happen in Memphis?
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The only color that matters is blue. In Tyre Nichols case, police culture trumps race, Northeastern experts say
The only color that matters is blue. In Tyre Nichols case, police culture trumps race, Northeastern experts say
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Yakov
Bart
Associate Professor of Marketing and Joseph G. Riesman Research Professor
Contact
y.bart@northeastern.edu
857.327.7373
Expertise
advertising effectiveness
,
behavioral targeting
,
Big data in marketing
,
Branding
,
Consumer financial decision making
,
consumer product reviews
,
COVID-19
,
Customer experience management
,
Digital marketing channels
,
digital trust
,
Exploding offers
,
Gambling
,
marketing management
,
marketing strategy
,
Mobile marketing
,
online word of mouth
,
privacy
,
social media marketing
,
user-generated content