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Yakov Bart
Associate Professor of Marketing and Joseph G. Riesman Research Professor- Expertise
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- advertising effectiveness
- behavioral targeting
- Big data in marketing
- Branding
- Consumer financial decision making
- consumer product reviews
- COVID-19
- Customer experience management
- Digital marketing channels
- digital trust
- Exploding offers
- Gambling
- marketing management
- marketing strategy
- Mobile marketing
- online word of mouth
- privacy
- social media marketing
- user-generated content
- Contact
- y.bart@northeastern.edu
- 857.327.7373