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Yakov Bart
March 25, 2025
Yakov Bart
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Editor's Picks
Northeastern University professors creating the largest and ‘most visible’ art project for 2025 Venice Biennale
Northeastern University professors creating the largest and ‘most visible’ art project for 2025 Venice Biennale
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What’s the future of business innovation in Miami? How Northeastern and the city are shaping it together
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Yakov
Bart
Associate Professor of Marketing and Joseph G. Riesman Research Professor
Contact
y.bart@northeastern.edu
857.327.7373
Expertise
advertising effectiveness
,
behavioral targeting
,
Big data in marketing
,
Branding
,
Consumer financial decision making
,
consumer product reviews
,
COVID-19
,
Customer experience management
,
Digital marketing channels
,
digital trust
,
Exploding offers
,
Gambling
,
marketing management
,
marketing strategy
,
Mobile marketing
,
online word of mouth
,
privacy
,
social media marketing
,
user-generated content