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Yakov Bart
February 11, 2025
Yakov Bart
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Contact Us
Faculty Experts
In the Press
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Faculty & Staff
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Yakov
Bart
Associate Professor of Marketing and Joseph G. Riesman Research Professor
Contact
y.bart@northeastern.edu
857.327.7373
Expertise
advertising effectiveness
,
behavioral targeting
,
Big data in marketing
,
Branding
,
Consumer financial decision making
,
consumer product reviews
,
COVID-19
,
Customer experience management
,
Digital marketing channels
,
digital trust
,
Exploding offers
,
Gambling
,
marketing management
,
marketing strategy
,
Mobile marketing
,
online word of mouth
,
privacy
,
social media marketing
,
user-generated content
John
Friar
Executive Professor of Entrepreneurship
Contact
j.friar@neu.edu
617.373.4784
Expertise
management of innovation
,
marketing strategy
,
radical innovations
,
startups
,
technology strategy
Bruce
Clark
Associate Professor of Marketing, Frank Murphy Family Fellow, MBA Marketing Career Track Chair
Contact
b.clark@neu.edu
617.373.4783
Expertise
competition and performance measurement
,
managerial decision-making
,
marketing management
,
marketing strategy