Skip to content
Contact Us
Faculty Experts
In the Press
Media Inquiries
Newsletter Signup
Parents & Families
Mastodon
Facebook
Instagram
LinkedIn
Tiktok
Twitter
Youtube
Yakov Bart
January 30, 2023
Yakov Bart
Search
Search
Search
Connect
Subscribe
Editor's Picks
A young mother is accused of killing her children. What is postpartum depression and psychosis?
A young mother is accused of killing her children. What is postpartum depression and psychosis?
It’s the trendy diet method, but does intermittent fasting really work?
It’s the trendy diet method, but does intermittent fasting really work?
Recent Stories
The only color that matters is blue. In Tyre Nichols case, police culture trumps race, Northeastern experts say
The only color that matters is blue. In Tyre Nichols case, police culture trumps race, Northeastern experts say
Body-worn cameras are supposed to deter police brutality. Why didn’t that happen in Memphis?
Body-worn cameras are supposed to deter police brutality. Why didn’t that happen in Memphis?
Amazon is transforming what a small business is–and it looks just like Amazon. Is that a good thing?
Amazon is transforming what a small business is–and it looks just like Amazon. Is that a good thing?
Western allies ‘ramping up’ in Ukraine despite corruption scandal
Western allies ‘ramping up’ in Ukraine despite corruption scandal
University News
World News
Science & Technology
Arts & Entertainment
Business
Health
Law
Lifestyle
Society & Culture
Sports
Contact Us
Faculty Experts
In the Press
Media Inquiries
Newsletter Signup
Parents & Families
Search
Yakov
Bart
Associate Professor of Marketing and Joseph G. Riesman Research Professor
Contact
y.bart@northeastern.edu
857.327.7373
Expertise
advertising effectiveness
,
behavioral targeting
,
Big data in marketing
,
Branding
,
Consumer financial decision making
,
consumer product reviews
,
COVID-19
,
Customer experience management
,
Digital marketing channels
,
digital trust
,
Exploding offers
,
Gambling
,
marketing management
,
marketing strategy
,
Mobile marketing
,
online word of mouth
,
privacy
,
social media marketing
,
user-generated content
John
Friar
Executive Professor of Entrepreneurship
Contact
j.friar@neu.edu
617.373.4784
Expertise
management of innovation
,
marketing strategy
,
radical innovations
,
startups
,
technology strategy
Bruce
Clark
Associate Professor of Marketing, Frank Murphy Family Fellow, MBA Marketing Career Track Chair
Contact
b.clark@neu.edu
617.373.4783
Expertise
competition and performance measurement
,
managerial decision-making
,
marketing management
,
marketing strategy