Bruce Clark Associate Professor of Marketing, Frank Murphy Family Fellow, MBA Marketing Career Track Chair b.clark@neu.edu 617.373.4783 Expertise competition and performance measurement, managerial decision-making, marketing management, marketing strategy Bruce Clark in the Press Article CNBC Here’s why pumpkin spice lattes are so popular: It’s ‘very simple economics,’ say the experts “Emotions are a powerful motivator for purchase” says Bruce Clark, Associate Professor of Marketing at Northeastern University. Article News Nation Is Starbucks’ pumpkin spice latte inflation-proof? “This is a company that buys a lot of ingredients so they’re able to negotiate a very good deal,” said Bruce Clark, an Associate Professor of Marketing at Northeastern University. “In fact, in a time of supply chain disruptions, they may actually have better access to supplies than some others.” Article Medium Helping Customers Avoid “Bad” Choices Written by Bruce Clark, Associate Professor of Marketing. Article Forget lawn signs. Kim Janey jumps into the campaign swag game In the Obama case, political merch became “cool,’’ said Bruce Clark, a marketing professor at Northeastern University. “It was something that caught people’s eye. … You could do political merchandising that was actually something people wanted to wear.” Article Elon Musk’s ‘Teslas in tunnels’ are a $52 million bet on the future of transit “Musk’s high-profile social media and other activity, for better or worse, keep him and his company in the public eye,” says Bruce Clark, an associate professor of marketing at Northeastern University in Boston. “That he is also a tech visionary appeals to a lot of people who are glad to see someone try to do […] Article Advertising in the age of coronavirus But there’s so much uncertainty in the world that it’s hard to get that message across, said Bruce Clark, a marketing professor at Northeastern University. This pandemic, as many ads point out, is unprecedented. Companies now have to do the calculus about whether to spend money on campaigns at all, he said, as consumers defer […] Article Medium What’s a “Marketing Plan”? Bruce Clark is an Associate Professor of Marketing at the D’Amore-McKim School of Business at Northeastern University. Article There’s something about autumn: why do people love fall so much? According to Bruce Clark, an associate professor of marketing at Northeastern University, nostalgia is a particularly effective marketing tool. “There’s some evidence that nostalgia makes people a little less price sensitive,” he says. “There is the idea that seasonal scarcity is something that gets customers excited, so the fact that something is only available for […] Article PGA Tour Superstore expanding as other retailers collapse Such in-store engagement is what differentiates this chain from other struggling retailers, said Bruce Clark, associate professor at the D’Amore-McKim School of Business at Northeastern University. Article Will brave lines for work: About 400 apply in person at Amazon’s Fall River warehouse “The thing is, Amazon is hiring. And so they are growing. The trick is they’re probably not growing fast enough to offset the decline in retail employees,” said Bruce Clark, a business professor at Northeastern University. Clark says the jobs gained are not balancing out the jobs lost in part because the average Amazon employee […] Bruce Clark for Northeastern Global News Welcome to the ‘Pumpkin Spice Economy’ Welcome to the ‘Pumpkin Spice Economy’ Amazon opened a cashier-free convenience store. What does it mean for the future of retail? Amazon opened a cashier-free convenience store. What does it mean for the future of retail? Why Dunkin’ might drop the ‘Donuts’ from its name Why Dunkin’ might drop the ‘Donuts’ from its name Will malls survive in the e-commerce age? Will malls survive in the e-commerce age? Do Super Bowl ads pay off? Do Super Bowl ads pay off? 3Qs: What the Lochte saga can teach us about branding 3Qs: What the Lochte saga can teach us about branding Faculty experts weigh in on Volkswagen scandal Faculty experts weigh in on Volkswagen scandal 3Qs: The ‘Anchorman 2’ marketing blitz 3Qs: The ‘Anchorman 2’ marketing blitz 3Qs: Pros and cons of celebrity endorsements 3Qs: Pros and cons of celebrity endorsements 3Qs: Internet, small businesses giving Black Friday a run for its money 3Qs: Internet, small businesses giving Black Friday a run for its money
Article CNBC Here’s why pumpkin spice lattes are so popular: It’s ‘very simple economics,’ say the experts “Emotions are a powerful motivator for purchase” says Bruce Clark, Associate Professor of Marketing at Northeastern University.
Article News Nation Is Starbucks’ pumpkin spice latte inflation-proof? “This is a company that buys a lot of ingredients so they’re able to negotiate a very good deal,” said Bruce Clark, an Associate Professor of Marketing at Northeastern University. “In fact, in a time of supply chain disruptions, they may actually have better access to supplies than some others.”
Article Medium Helping Customers Avoid “Bad” Choices Written by Bruce Clark, Associate Professor of Marketing.
Article Forget lawn signs. Kim Janey jumps into the campaign swag game In the Obama case, political merch became “cool,’’ said Bruce Clark, a marketing professor at Northeastern University. “It was something that caught people’s eye. … You could do political merchandising that was actually something people wanted to wear.”
Article Elon Musk’s ‘Teslas in tunnels’ are a $52 million bet on the future of transit “Musk’s high-profile social media and other activity, for better or worse, keep him and his company in the public eye,” says Bruce Clark, an associate professor of marketing at Northeastern University in Boston. “That he is also a tech visionary appeals to a lot of people who are glad to see someone try to do […]
Article Advertising in the age of coronavirus But there’s so much uncertainty in the world that it’s hard to get that message across, said Bruce Clark, a marketing professor at Northeastern University. This pandemic, as many ads point out, is unprecedented. Companies now have to do the calculus about whether to spend money on campaigns at all, he said, as consumers defer […]
Article Medium What’s a “Marketing Plan”? Bruce Clark is an Associate Professor of Marketing at the D’Amore-McKim School of Business at Northeastern University.
Article There’s something about autumn: why do people love fall so much? According to Bruce Clark, an associate professor of marketing at Northeastern University, nostalgia is a particularly effective marketing tool. “There’s some evidence that nostalgia makes people a little less price sensitive,” he says. “There is the idea that seasonal scarcity is something that gets customers excited, so the fact that something is only available for […]
Article PGA Tour Superstore expanding as other retailers collapse Such in-store engagement is what differentiates this chain from other struggling retailers, said Bruce Clark, associate professor at the D’Amore-McKim School of Business at Northeastern University.
Article Will brave lines for work: About 400 apply in person at Amazon’s Fall River warehouse “The thing is, Amazon is hiring. And so they are growing. The trick is they’re probably not growing fast enough to offset the decline in retail employees,” said Bruce Clark, a business professor at Northeastern University. Clark says the jobs gained are not balancing out the jobs lost in part because the average Amazon employee […]