Bruce Clark All Experts

Associate Professor of Marketing, Frank Murphy Family Fellow, MBA Marketing Career Track Chair

Expertise

Contact

b.clark@neu.edu

617.373.4783

Bruce Clark In the Media

Bruce Clark for Northeastern

Amazon opened a cashier-free convenience store. What does it mean for the future of retail?

Amazon opened an automated convenience store on Monday in Seattle, enabling shoppers to scan their smartphones with the Amazon Go app, grab what they want…
- by Jason Kornwitz January 24, 2018
Why Dunkin’ might drop the ‘Donuts’ from its name

William Shakespeare wrote that “A rose by any other name would smell as sweet.” Dunkin’ Donuts seems to agree. The company is giving a new…
- by Molly Callahan August 8, 2017
Will malls survive in the e-commerce age?

If you’re headed out to a mall this holiday weekend to score some Fourth of July deals, chances are you’ll notice some empty storefronts. As…
- by Molly Callahan June 29, 2017
Do Super Bowl ads pay off?

The average cost of a 30-second Super Bowl ad reached $5 million this year, up from $2.4 million in 2007. With the big game just…
- by Jason Kornwitz February 3, 2017
3Qs: What the Lochte saga can teach us about branding

After getting dropped by all his major sponsors, Olympic swimmer Ryan Lochte signed a new endorsement deal with a little-known cough drop company. It’s a…
- by Jason Kornwitz August 30, 2016
Faculty experts weigh in on Volkswagen scandal

VW’s admitted installation of software in diesel cars to cheat emissions tests raises questions in fields ranging from law and business to the environment, public…
- by Thea Singer September 30, 2015
3Qs: The ‘Anchorman 2’ marketing blitz

The movie’s marketing campaign ranges from social media outreach to television appearances by character Ron Burgundy. The strategy is innovative, if not somewhat limited in…
- by Greg St. Martin December 13, 2013