Bruce Clark All Experts
Associate Professor of Marketing, Frank Murphy Family Fellow, MBA Marketing Career Track Chair
Bruce Clark In the Media
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WBUR
Will brave lines for work: About 400 apply in person at Amazon’s Fall River warehouse
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NBC News
Why millennials are hooked on chain restaurants
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Boston Magazine
Amazon and Target’s retail rumble
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The New York Times
Volkswagen faces long road ahead, even after civil settlement
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Boston Business Journal
Guest commentary: Google-Alphabet reorganization adds no brand value
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The New York Times
An online jeweler creates links with brick-and-mortar shops
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USA Today
Uber hires privacy expert to review data practices
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USA Today
Uber hires privacy expert to review data practices
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Fox Business
8 ways a smartphone is a shopper’s BFF
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Los Angeles Times
‘Super Saturday’ brings crowds, deals for last-minute shoppers
Bruce Clark for Northeastern
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Why Dunkin’ might drop the ‘Donuts’ from its name
William Shakespeare wrote that “A rose by any other name would smell as sweet.” Dunkin’ Donuts seems to agree. The company is giving a new…
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Will malls survive in the e-commerce age?
If you’re headed out to a mall this holiday weekend to score some Fourth of July deals, chances are you’ll notice some empty storefronts. As…
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Do Super Bowl ads pay off?
The average cost of a 30-second Super Bowl ad reached $5 million this year, up from $2.4 million in 2007. With the big game just…
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3Qs: What the Lochte saga can teach us about branding
After getting dropped by all his major sponsors, Olympic swimmer Ryan Lochte signed a new endorsement deal with a little-known cough drop company. It’s a…
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Faculty experts weigh in on Volkswagen scandal
VW’s admitted installation of software in diesel cars to cheat emissions tests raises questions in fields ranging from law and business to the environment, public…
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3Qs: The ‘Anchorman 2’ marketing blitz
The movie’s marketing campaign ranges from social media outreach to television appearances by character Ron Burgundy. The strategy is innovative, if not somewhat limited in…
