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Bruce Clark
Associate Professor of Marketing, Frank Murphy Family Fellow, MBA Marketing Career Track Chair

Bruce Clark in the Press

Bruce Clark for Northeastern Global News

Welcome to the ‘Pumpkin Spice Economy’

Welcome to the ‘Pumpkin Spice Economy’

Amazon opened a cashier-free convenience store. What does it mean for the future of retail?

Amazon opened a cashier-free convenience store. What does it mean for the future of retail?

Why Dunkin’ might drop the ‘Donuts’ from its name

Why Dunkin’ might drop the ‘Donuts’ from its name

Will malls survive in the e-commerce age?

Will malls survive in the e-commerce age?

Do Super Bowl ads pay off?

Do Super Bowl ads pay off?

3Qs: What the Lochte saga can teach us about branding

3Qs: What the Lochte saga can teach us about branding

Faculty experts weigh in on Volkswagen scandal

Faculty experts weigh in on Volkswagen scandal

3Qs: The ‘Anchorman 2’ marketing blitz

3Qs: The ‘Anchorman 2’ marketing blitz

3Qs: Pros and cons of celebrity endorsements

3Qs: Pros and cons of celebrity endorsements

3Qs: Internet, small businesses giving Black Friday a run for its money

3Qs: Internet, small businesses giving Black Friday a run for its money