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Bruce Clark
Associate Professor of Marketing, Frank Murphy Family Fellow, MBA Marketing Career Track Chair

Bruce Clark in the Press

Bruce Clark for Northeastern Global News

Welcome to the ‘Pumpkin Spice Economy’

Welcome to the ‘Pumpkin Spice Economy’

Starbucks rolled out its polarizing Pumpkin Spice Latte this week, and it’s not even fall yet! Whether you love it or hate it might have to do with not only your taste buds, but your anxiety over what Northeastern business professor Bruce Clark calls “seasonal creep.”
Amazon opened a cashier-free convenience store. What does it mean for the future of retail?

Amazon opened a cashier-free convenience store. What does it mean for the future of retail?

Amazon opened an automated convenience store on Monday in Seattle, enabling shoppers to scan their smartphones with the Amazon Go app, grab what they want from the 1,800-square-foot mini-mart, and leave without paying a cashier. We asked associate professor Bruce Clark what this could mean for the future of retail.
Why Dunkin’ might drop the ‘Donuts’ from its name

Why Dunkin’ might drop the ‘Donuts’ from its name

William Shakespeare wrote that “A rose by any other name would smell as sweet.” Dunkin’ Donuts seems to agree. The company is giving a new name—just “Dunkin’”—a test run. We asked Bruce Clark, associate professor of marketing, why, and if it’s likely to matter.
Will malls survive in the e-commerce age?

Will malls survive in the e-commerce age?

If you’re headed out to a mall this holiday weekend to score some Fourth of July deals, chances are you’ll notice some empty storefronts. As a “retail meltdown” grips mid-market department stores, we should expect some changes in the ways malls work, says business professor Bruce Clark. While malls aren’t an endangered species, he says, they must build stronger connections to consumers to stay relevant.
Do Super Bowl ads pay off?

Do Super Bowl ads pay off?

The average cost of a 30-second Super Bowl ad reached $5 million this year, up from $2.4 million in 2007. With the big game just two days away, we asked professor Bruce Clark, an expert in marketing strategy and managerial decision-making, to weigh in on the pros and cons of shelling out beaucoup bucks for a half-minute spot during one of the year’s most-watched TV events.
3Qs: What the Lochte saga can teach us about branding

3Qs: What the Lochte saga can teach us about branding

After getting dropped by all his major sponsors, Olympic swimmer Ryan Lochte signed a new endorsement deal with a little-known cough drop company. It’s a potentially low-risk, high-reward move for both the athlete and the brand, says professor Bruce Clark.
Faculty experts weigh in on Volkswagen scandal

Faculty experts weigh in on Volkswagen scandal

VW’s admitted installation of software in diesel cars to cheat emissions tests raises questions in fields ranging from law and business to the environment, public health, and technology. We asked Northeastern faculty experts to discuss these issues.
3Qs: The ‘Anchorman 2’ marketing blitz

3Qs: The ‘Anchorman 2’ marketing blitz

The movie’s marketing campaign ranges from social media outreach to television appearances by character Ron Burgundy. The strategy is innovative, if not somewhat limited in its ability to be replicated, says Bruce Clark, an associate professor of marketing.
3Qs: Pros and cons of celebrity endorsements

3Qs: Pros and cons of celebrity endorsements

Bruce Clark, associate professor of marketing in the D’Amore-McKim School of Business, examines how companies respond to scandals involving their celebrity partners, and how social media have changed the landscape for these business decisions.
3Qs: Internet, small businesses giving Black Friday a run for its money

3Qs: Internet, small businesses giving Black Friday a run for its money

Bruce Clark, associate professor of marketing, explains what retailers big and small can expect from the holiday shopping season, which kicks off this week.