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Yakov Bart
February 3, 2023
Yakov Bart
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‘I’m tired of the cycle of outrage.’ Northeastern community reflects on the deadly beating of Tyre Nichols
‘I’m tired of the cycle of outrage.’ Northeastern community reflects on the deadly beating of Tyre Nichols
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Why are Northeastern’s underground tunnels so popular? We asked students on our Boston campus
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‘I’m tired of the cycle of outrage.’ Northeastern community reflects on the deadly beating of Tyre Nichols
‘I’m tired of the cycle of outrage.’ Northeastern community reflects on the deadly beating of Tyre Nichols
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Yakov
Bart
Associate Professor of Marketing and Joseph G. Riesman Research Professor
Contact
y.bart@northeastern.edu
857.327.7373
Expertise
advertising effectiveness
,
behavioral targeting
,
Big data in marketing
,
Branding
,
Consumer financial decision making
,
consumer product reviews
,
COVID-19
,
Customer experience management
,
Digital marketing channels
,
digital trust
,
Exploding offers
,
Gambling
,
marketing management
,
marketing strategy
,
Mobile marketing
,
online word of mouth
,
privacy
,
social media marketing
,
user-generated content
Fareena
Sultan
Professor of Marketing
Contact
f.sultan@neu.edu
617.373.8555
Expertise
digital and mobile marketing
,
marketing innovation
,
marketing management
,
social media
Bruce
Clark
Associate Professor of Marketing, Frank Murphy Family Fellow, MBA Marketing Career Track Chair
Contact
b.clark@neu.edu
617.373.4783
Expertise
competition and performance measurement
,
managerial decision-making
,
marketing management
,
marketing strategy