Skip to content
Contact Us
Faculty Experts
In the Press
Media Inquiries
Newsletter
Parents & Families
Mastodon
Facebook
Instagram
LinkedIn
Tiktok
Twitter
Youtube
Yakov Bart
September 22, 2023
Yakov Bart
Search
Search
Search
Connect
Subscribe
Editor's Picks
These goggles scan your brain to detect neurological and vision function loss
These goggles scan your brain to detect neurological and vision function loss
Expert details ‘devastating’ consequences to auto supply chain if UAW strike continues
Expert details ‘devastating’ consequences to auto supply chain if UAW strike continues
Recent Stories
Full-body MRIs are the latest celebrity-endorsed health craze. Will they save your life?
Full-body MRIs are the latest celebrity-endorsed health craze. Will they save your life?
This Japanese pro baseball team is breaking new ground in data analytics, thanks to a Northeastern co-op
This Japanese pro baseball team is breaking new ground in data analytics, thanks to a Northeastern co-op
University News
World News
Science & Technology
Arts & Entertainment
Business
Health
Law
Lifestyle
Society & Culture
Sports
Research
Magazine
Contact Us
Faculty Experts
In the Press
Media Inquiries
Newsletter
Parents & Families
Search
Yakov
Bart
Associate Professor of Marketing and Joseph G. Riesman Research Professor
Contact
y.bart@northeastern.edu
857.327.7373
Expertise
advertising effectiveness
,
behavioral targeting
,
Big data in marketing
,
Branding
,
Consumer financial decision making
,
consumer product reviews
,
COVID-19
,
Customer experience management
,
Digital marketing channels
,
digital trust
,
Exploding offers
,
Gambling
,
marketing management
,
marketing strategy
,
Mobile marketing
,
online word of mouth
,
privacy
,
social media marketing
,
user-generated content