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Yakov Bart
September 24, 2023
Yakov Bart
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How can we make robot cars safer? Northeastern student examines emerging technology as part of co-op in Germany
How can we make robot cars safer? Northeastern student examines emerging technology as part of co-op in Germany
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How is rural health care impacted when more doctors go to work directly for hospital systems?
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Yakov
Bart
Associate Professor of Marketing and Joseph G. Riesman Research Professor
Contact
y.bart@northeastern.edu
857.327.7373
Expertise
advertising effectiveness
,
behavioral targeting
,
Big data in marketing
,
Branding
,
Consumer financial decision making
,
consumer product reviews
,
COVID-19
,
Customer experience management
,
Digital marketing channels
,
digital trust
,
Exploding offers
,
Gambling
,
marketing management
,
marketing strategy
,
Mobile marketing
,
online word of mouth
,
privacy
,
social media marketing
,
user-generated content