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Yakov Bart
March 23, 2023
Yakov Bart
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Editor's Picks
CDC overestimating number of vaccinated Americans, Northeastern professor and the COVID States Project say
CDC overestimating number of vaccinated Americans, Northeastern professor and the COVID States Project say
New project from Northeastern professor could revolutionize how we measure racial profiling in police traffic stops
New project from Northeastern professor could revolutionize how we measure racial profiling in police traffic stops
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Ozempic will give way to another quick-fix diet drug, then another and another, Northeastern expert predicts
Ozempic will give way to another quick-fix diet drug, then another and another, Northeastern expert predicts
CDC overestimating number of vaccinated Americans, Northeastern professor and the COVID States Project say
CDC overestimating number of vaccinated Americans, Northeastern professor and the COVID States Project say
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Yakov
Bart
Associate Professor of Marketing and Joseph G. Riesman Research Professor
Contact
y.bart@northeastern.edu
857.327.7373
Expertise
advertising effectiveness
,
behavioral targeting
,
Big data in marketing
,
Branding
,
Consumer financial decision making
,
consumer product reviews
,
COVID-19
,
Customer experience management
,
Digital marketing channels
,
digital trust
,
Exploding offers
,
Gambling
,
marketing management
,
marketing strategy
,
Mobile marketing
,
online word of mouth
,
privacy
,
social media marketing
,
user-generated content