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Yakov Bart
May 17, 2025
Yakov Bart
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Northeastern researchers visualize the past and present of the Venice Biennale
Northeastern researchers visualize the past and present of the Venice Biennale
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Do phone-free concerts lead to better experiences? We asked Northeastern experts
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Female entrepreneurs have an advantage when it comes to funding social enterprises, new Northeastern research finds
Female entrepreneurs have an advantage when it comes to funding social enterprises, new Northeastern research finds
Northeastern researchers visualize the past and present of the Venice Biennale
Northeastern researchers visualize the past and present of the Venice Biennale
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Contact Us
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Yakov
Bart
Associate Professor of Marketing and Joseph G. Riesman Research Professor
Contact
y.bart@northeastern.edu
857.327.7373
Expertise
advertising effectiveness
,
behavioral targeting
,
Big data in marketing
,
Branding
,
Consumer financial decision making
,
consumer product reviews
,
COVID-19
,
Customer experience management
,
Digital marketing channels
,
digital trust
,
Exploding offers
,
Gambling
,
marketing management
,
marketing strategy
,
Mobile marketing
,
online word of mouth
,
privacy
,
social media marketing
,
user-generated content