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Yakov Bart
September 25, 2023
Yakov Bart
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Editor's Picks
World-renowned computer scientist Tina Eliassi-Rad installed as inaugural Joseph E. Aoun Professor
World-renowned computer scientist Tina Eliassi-Rad installed as inaugural Joseph E. Aoun Professor
This Japanese pro baseball team is breaking new ground in data analytics, thanks to a Northeastern co-op
This Japanese pro baseball team is breaking new ground in data analytics, thanks to a Northeastern co-op
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Hollywood screenwriters reached a tentative deal. Does this mean scripted TV is coming back?
Hollywood screenwriters reached a tentative deal. Does this mean scripted TV is coming back?
Art and history come to together in seaweed exhibit co-curated by Northeastern researcher
Art and history come to together in seaweed exhibit co-curated by Northeastern researcher
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Yakov
Bart
Associate Professor of Marketing and Joseph G. Riesman Research Professor
Contact
y.bart@northeastern.edu
857.327.7373
Expertise
advertising effectiveness
,
behavioral targeting
,
Big data in marketing
,
Branding
,
Consumer financial decision making
,
consumer product reviews
,
COVID-19
,
Customer experience management
,
Digital marketing channels
,
digital trust
,
Exploding offers
,
Gambling
,
marketing management
,
marketing strategy
,
Mobile marketing
,
online word of mouth
,
privacy
,
social media marketing
,
user-generated content