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Yakov Bart
July 26, 2024
Yakov Bart
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Editor's Picks
What do corporations need to ethically implement AI? Turns out, a philosopher
What do corporations need to ethically implement AI? Turns out, a philosopher
Business leaders should use human-centered approaches to AI adoption, Northeastern dean says
Business leaders should use human-centered approaches to AI adoption, Northeastern dean says
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Yakov
Bart
Associate Professor of Marketing and Joseph G. Riesman Research Professor
Contact
y.bart@northeastern.edu
857.327.7373
Expertise
advertising effectiveness
,
behavioral targeting
,
Big data in marketing
,
Branding
,
Consumer financial decision making
,
consumer product reviews
,
COVID-19
,
Customer experience management
,
Digital marketing channels
,
digital trust
,
Exploding offers
,
Gambling
,
marketing management
,
marketing strategy
,
Mobile marketing
,
online word of mouth
,
privacy
,
social media marketing
,
user-generated content