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A hand holding an iPhone displaying a Facebook ad.

Why social media is no longer the ‘shiny next big thing’ in marketing, Northeastern researcher explains

“Every time some new medium comes along, it completely eclipses the old medium,” says Northeastern marketing professor Koen Pauwels.

Armaan Sarao recording in front of a mic in the TV studio.

From campus TVs to YouTube: NUTV adapts to streaming era with short films, news and more

The students behind Northeastern TV have uploaded over 1,300 videos and built an audience of more than 4,000 followers.
A pile of carrots.

Now carrots too? Why there have been so many food recalls lately

A recall of organic carrots due to a risk of E.coli is the latest in a string of food recalls, which have been on the rise.
Donald Trump speaking on a stage in front of a row of US flags.

What are tariffs? Economists explain the reality behind Trump’s policy – and why they think it would be ‘catastrophic’

Experts explain Donald Trump’s policy would have major impacts on consumers, businesses and the global economy.

University News

Ava Knight working on a laptop.

From Spain to Germany, Northeastern student combines data science and culture in global co-op

The experience, including a job at Werusys Industrie Informatik, reflected the diversity of Ava Knight’s interests and life experiences.
Donald Hoffer posing with another person and his award.

Northeastern graduate honored for pioneering submarine technology and strategy for the US Navy

Donald L. Hoffer received the Distinguished Civilian Award, given annually for work of significant importance to the U.S. Submarine Force.
Two people taking a selfie in front of a Women Who Empower backdrop.

‘It fulfills me beyond measure’: Northeastern community celebrates 10 years of Women Who Empower

Northeastern’s Women Who Empower network has held over 100 events in 20 cities and awarded over $1.32 million in funding to entrepreneurs.
A person pets a husky.

Husky pride shines during Homecoming on Northeastern’s Oakland campus

With midterms over, the visitors from the Northern California Sled Dog Rescue gave students time to relax and take selfies.
A pamphlet for the Veterans Day Ceremony 2024.

Video: Northeastern honors its veterans in moving ceremony on Boston campus

In his keynote, retired Brig. Gen. John Driscoll emphasized that defending our freedoms is essential to preserving them.

Artificial intelligence

New Northeastern research hub connects Oakland and Boston to advanced semiconductor research

The new West Coast Institute for NanoSystems Innovation designs, tests and validates the tiny silicon chips crucial to advanced technologies

Photos: Dragon dance, leadership portraits, and AI workshops

This week featured a dragon dance, AI workshops in Oakland, and hands-on learning at the Sherman Center for Engineering Entrepreneurship.
President Aoun and Amy Brand sitting on stage at the Ash Carter Exchange.

‘Knowledge is becoming a commodity, experience is not.’ Northeastern President Joseph E. Aoun discusses higher ed’s role in the age of AI at Ash Carter Exchange

The discussion was part of a dialogue put on by the Special Competitive Studies Project exploring innovation and national security topics.

2024 Commencement

601 master’s degrees awarded at Northeastern University’s convocation in Toronto

The Toronto event was one of several being held across the university’s global network of 13 campuses.

Northeastern’s Vancouver campus celebrates lifelong learning and opportunity to thrive during convocation

Student speaker Runze “Ricky” Zhu and British Columbia Minister of Jobs Brenda Bailey addressed about 220 graduates on Saturday.
Graduate students fling their caps in the air.

Times, dates announced for Northeastern’s 2025 commencements, graduations, ceremonies and celebrations

Fenway Park will host the Boston commencement for the fifth straight year. The graduate and undergraduate ceremonies will take place May 11.

Global University System

In Toronto keynote, Northeastern University president outlines how universities can thrive in an AI-driven world

“This digital world, this AI world, is impacting every aspect of knowledge that we have and every aspect of society,” Joseph E. Aoun said.

New club soccer team is uniting cultures on the field at Northeastern’s Portland campus — and now in Boston

It began with students kicking a soccer ball in a parking garage. On Saturday, the Coywolves had a different venue — Boston's Carter Field.
Helen Russell cutting a ribbon at the new Equator Coffees in Snell Library.

Equator Coffees co-founder celebrates Snell Library opening, unveils special Northeastern blend

The California-based coffee chain was co-founded by 1988 Northeastern graduate Helen Russell.

Research

Why social media is no longer the ‘shiny next big thing’ in marketing, Northeastern researcher explains

“Every time some new medium comes along, it completely eclipses the old medium,” says Northeastern marketing professor Koen Pauwels.

Uber and Lyft unintentionally sent gig workers’ Social Security numbers to social media companies, new Northeastern research uncovers

Uber and Lyft unintentionally sent gig workers' Social Security numbers to Meta and TikTok, new Northeastern research reveals.
Two people wearing neon vests next to a river in North Carolina.

Northeastern researchers give back. Partnership with North Carolina strengthens amid hurricane recovery

Professor Kelsey Pieper has worked with North Carolina health officials. When an unprecedented storm hit, she saw a chance to help.

World News

RFK Jr says he wants to get rid of fluoride in water. What would that mean for our health?

Is Biden to blame for Democrats losing in 2024? Did the ‘transitional candidate’ exit the race too late?

Leading up to the election, Trump voters trusted friends and family over traditional media, Northeastern research finds

North Korean troops are reportedly aiding Russia. What kind of effect could they have on the battlefield? 

Election 2024: Why Europe watched anxiously as Americans cast their ballots for president

Society & Culture

10 questions with David Madigan, provost and senior vice president for academic affairs

How do we perceive our leaders? The answer is always in flux, new Northeastern research says

New research sheds light on how the 2016 and 2020 elections were won, lost — and the ‘critical’ role disinformation played

Liam Payne’s death shakes One Direction community. Expert explains parasocial relationships

More victims likely to come forward following Sean Combs’ arrest for trafficking, Northeastern experts say

Health

Could RFK Jr.’s vaccine skepticism put children at risk for preventable diseases?

IUDs still ‘very safe’ in light of new research on breast cancer risk

Election Day is upon us. Here are some tips for reining in your election-related anxiety — and how to keep your friends

What you need to know about ‘walking pneumonia.’ Experts explain how your cough could be this persistent illness

Is the updated COVID vaccine a good match for the current variant and the emerging strain?

Business

Northeastern researchers uncover vulnerabilities leading to predatory trading in popular Ethereum cryptocurrency rollups

Stock market rallies to new heights after Trump is elected. Is now the time to dive in?

What are the pros and cons of raising the minimum wage for tipped workers?

Kaiser Permanente’s Rita Ng shares leadership journey with Northeastern students in Oakland

Maine businesses urged to adopt Industry 4.0: Northeastern study highlights critical need for data-driven transformation

Lifestyle

Trick-or-treating can be a food allergy nightmare. Five tips to help kids take control— beyond teal pumpkins

How AshaPops, founded by a Northeastern grad and his mom, are revolutionizing snacks with popped water lily seeds

Efforts to limit fast-food near homes need rethinking, Northeastern researcher says

Nike Dunks, Air Jordans, Yeezy slides: Huskick’s club is all about sneakers 

Video: The story and science behind Rupee Beer, a lager designed to be paired with Indian food

Law

TMZ posted a photo of Liam Payne’s body hours after his death. What are journalism standards today?

Why the Menendez brothers’ allegations of sexual abuse are being taken seriously more than three decades after they killed their parents

Can the federal government really build 3 million homes?How do you create millions of homes?

Is Elon Musk’s $1 million giveaway for swing state voters illegal? Legal expert says it “really puts our system to the test”

How could the 2024 presidential election determine Supreme Court retirements?

Arts & Entertainment

Anne Boleyn’s forgotten years in France: New book explores how politics may have sealed her fate

Who’s afraid of iambic pentameter? Not the Northeastern Shakespeare Society

On co-op, this student trained to be a professional roadie for Noah Kahan, Olivia Rodrigo and the biggest tours in music

No tutu, no pointe shoes, no problem: In this Northeastern club, ballet is for everyone

In ‘Wicked,’ can Ariana Grande make soprano singing cool again?

Science & Technology

Northeastern researchers create plastic that dissolves in water that promises to combat global pollution crisis

Cloned black-footed ferret birth sparks ethical debate. Why that is a big step — but not a substitute — for conservation

Computational chemistry promises to upset traditional methods of chemical synthesis

Massachusetts is launching a new quantum computing project. An expert explains why that’s a big deal not just for the state but the world

As artificial intelligence transforms gaming, Northeastern researchers urge industry to adopt responsible AI practices

Sports

Northeastern legend David Poile, winningest GM in NHL history, enters Hockey Hall of Fame

Northeastern doctoral student rides bike through eight states to Guinness World Record dream

Northeastern seeks return to men’s basketball contention around breakout star Masai Troutman

Northeastern professor among crew of 80-year-olds who competed in the Head of the Charles Regatta

What is the ‘Six Kings Slam’? It’s the Saudis’ latest brand-building exercise, expert says

Israel-Hamas War

Jewish Americans back Harris over Trump by 2-to-1 margin, new research shows

Jewish Americans seem to be throwing their support behind Vice President Kamala Harris, according to new Northeastern survey research.

Northeastern’s Jewish community reflects, offers prayers on the anniversary of Hamas attack on Israel

An gathering for faculty and staff was held at Northeastern Hillel. That was followed by a vigil of remembrance organized by students.

Israel invades southern Lebanon, Iran bombards Israel with missiles. Has the escalation developed into a wider war?

Pablo Calderon Martinez says: “If [Iran] reaches targets in Israel and causes serious harm, then yes,” we could have a full-blown war.
Stav Marin and Neta Weiner performing.

At Northeastern, Israeli artists bring messages of hope between Jewish and Palestinian peoples through music

Artists Neta Weiner and Stav Marin gave a lecture-performance, sharing their philosophy on Palestinian-Israeli reconciliation through music.

In the Press

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Seen Around

A daily visual journey across our campuses.

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