Skip to content
Contact Us
Faculty Experts
In the Press
Media Inquiries
Newsletter
Parents & Families
Faculty & Staff
Facebook
Instagram
LinkedIn
Tiktok
Twitter
Youtube
Yakov Bart
January 25, 2025
Yakov Bart
Search
Search
Search
Connect
Subscribe
Editor's Picks
Scottish haggis could be sold in the US for the first time in 50 years. But is it authentic, and what could it mean for producers?
Scottish haggis could be sold in the US for the first time in 50 years. But is it authentic, and what could it mean for producers?
How a Northeastern student kickstarted her design career with a co-op at Landor in Mumbai
How a Northeastern student kickstarted her design career with a co-op at Landor in Mumbai
Recent Stories
Scottish haggis could be sold in the US for the first time in 50 years. But is it authentic, and what could it mean for producers?
Scottish haggis could be sold in the US for the first time in 50 years. But is it authentic, and what could it mean for producers?
Are you tired of being zapped? These 10 tips can help you combat static electricity
Are you tired of being zapped? These 10 tips can help you combat static electricity
University News
World News
Science & Technology
Arts & Entertainment
Business
Health
Law
Lifestyle
Society & Culture
Sports
Research
NU & MMC Merger FAQ
Safe Campuses, Civil Discourse FAQ
Moving Forward Together
Contact Us
Faculty Experts
In the Press
Media Inquiries
Newsletter
Parents & Families
Faculty & Staff
Search
Yakov
Bart
Associate Professor of Marketing and Joseph G. Riesman Research Professor
Contact
y.bart@northeastern.edu
857.327.7373
Expertise
advertising effectiveness
,
behavioral targeting
,
Big data in marketing
,
Branding
,
Consumer financial decision making
,
consumer product reviews
,
COVID-19
,
Customer experience management
,
Digital marketing channels
,
digital trust
,
Exploding offers
,
Gambling
,
marketing management
,
marketing strategy
,
Mobile marketing
,
online word of mouth
,
privacy
,
social media marketing
,
user-generated content