Skip to content
Contact Us
Faculty Experts
In the Press
Media Inquiries
Newsletter
Parents & Families
Safe Campuses, Civil Discourse FAQ
Facebook
Instagram
LinkedIn
Tiktok
Twitter
Youtube
Yakov Bart
April 23, 2024
Yakov Bart
Search
Search
Search
Connect
Subscribe
Editor's Picks
At hospital co-op, this Northeastern student is helping bridge the gap between neonatal care and research
At hospital co-op, this Northeastern student is helping bridge the gap between neonatal care and research
Live Nation and Ticketmaster face an impending federal antitrust lawsuit. Will the government finally break up the monopoly?
Live Nation and Ticketmaster face an impending federal antitrust lawsuit. Will the government finally break up the monopoly?
Recent Stories
Why Microsoft is opening an AI office in London and what its challenges will be
Why Microsoft is opening an AI office in London and what its challenges will be
At hospital co-op, this Northeastern student is helping bridge the gap between neonatal care and research
At hospital co-op, this Northeastern student is helping bridge the gap between neonatal care and research
University News
World News
Science & Technology
Arts & Entertainment
Business
Health
Law
Lifestyle
Society & Culture
Sports
Research
Magazine
Contact Us
Faculty Experts
In the Press
Media Inquiries
Newsletter
Parents & Families
Safe Campuses, Civil Discourse FAQ
Search
Yakov
Bart
Associate Professor of Marketing and Joseph G. Riesman Research Professor
Contact
y.bart@northeastern.edu
857.327.7373
Expertise
advertising effectiveness
,
behavioral targeting
,
Big data in marketing
,
Branding
,
Consumer financial decision making
,
consumer product reviews
,
COVID-19
,
Customer experience management
,
Digital marketing channels
,
digital trust
,
Exploding offers
,
Gambling
,
marketing management
,
marketing strategy
,
Mobile marketing
,
online word of mouth
,
privacy
,
social media marketing
,
user-generated content