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Yakov Bart in the Press

Yakov Bart for Northeastern Global News

How should investors deal with market volatility caused by COVID-19? (Spoiler: Wait it out.)

How should investors deal with market volatility caused by COVID-19? (Spoiler: Wait it out.)

Was that controversial ‘Grace in Boston’ Peloton ad designed to create buzz?

Was that controversial ‘Grace in Boston’ Peloton ad designed to create buzz?

New study led by Northeastern University researcher finds first-time investors are better off picking stocks at random
A new study co-authored by Yakov Bart, an associate professor of marketing at Northeastern, finds that first-time investors are failing to diversify their assets, and thus putting themselves at greater financial risk. These investors may be better off, he says, picking stocks at random instead. Photo by iStock

New study led by Northeastern University researcher finds first-time investors are better off picking stocks at random

What made Bird Box so popular?

What made Bird Box so popular?

These students say that learning Russian will take you places. Maybe even to Mars.

These students say that learning Russian will take you places. Maybe even to Mars.

Students and faculty in the Russian language program at Northeastern are working to bridge the gap between Russia and the United States.
The business of ‘unicorn food’

The business of ‘unicorn food’

Tier 1 grant program spurs interdisciplinary research collaborations

Tier 1 grant program spurs interdisciplinary research collaborations

Brand identity, Trump boycotts, and social media backlash

Brand identity, Trump boycotts, and social media backlash

3Qs: The cat-and-mouse game of blocking digital ads

3Qs: The cat-and-mouse game of blocking digital ads

3Qs: Social media and the success of viral campaigns

3Qs: Social media and the success of viral campaigns