
Yakov Bart All Experts
Associate Professor of Marketing and Joseph G. Riesman Research Professor
- Expertise
-
- advertising effectiveness
- behavioral targeting
- Big data in marketing
- Branding
- Consumer financial decision making
- consumer product reviews
- COVID-19
- Customer experience management
- Digital marketing channels
- digital trust
- Exploding offers
- Gambling
- marketing management
- marketing strategy
- Mobile marketing
- online word of mouth
- privacy
- social media marketing
- user-generated content
- Contact
- y.bart@northeastern.edu
- 857.327.7373
Yakov Bart In the Media
-
Forbes
Look out for this surprising consequence of influencer marketing that could hurt your brand
-
The New York Times
Breweries worry about Anheuser-Busch inBev’s stake in RateBeer site
-
CMO Magazine
Personalised marketing: Balancing what you can do with what you should do
-
Marketing Week
How marketers can use data to deliver on-brand promises in a targeted way
-
Digiday
Ad tech is having a premature midlife crisis
-
Internet Retailer
Facing the fire
-
Los Angeles Times
Can readers tell the difference between real news and ‘native advertising’?
-
U.S. News & World Report
Are retailers destroying Black Friday?
-
The Conversation
Cynicism about mobile advertising is greatly misplaced