Yakov Bart All Experts

Associate Professor of Marketing and Joseph G. Riesman Research Professor

Expertise

Contact

y.bart@northeastern.edu

857.327.7373

Yakov Bart In the Media

Yakov Bart for Northeastern

What made Bird Box so popular?

The answer, says Yakov Bart, an associate professor of marketing at Northeastern, is in the memes.
- by Molly Callahan January 2, 2019
These students say that learning Russian will take you places. Maybe even to Mars.

Students and faculty in the Russian language program at Northeastern are working to bridge the gap between Russia and the United States. “In this time…
- by Debora Almeida December 14, 2018
The business of ‘unicorn food’

As a brand, capitalizing on an emerging trend without appearing like someone’s aunt joining Facebook is a delicate balance. It requires having the right tools…
- by Molly Callahan May 3, 2017
Tier 1 grant program spurs interdisciplinary research collaborations

How do non-violent urban communities of people build strong networks of social resilience in the face of violence and conflict? The answer cuts to the…
- by Greg St. Martin April 2, 2017
Brand identity, Trump boycotts, and social media backlash

Many retailers and CEOs are facing difficult decisions amid a politically charged environment and mounting pressure to drop Trump products. Here, two Northeastern business professors…
- by Greg St. Martin February 16, 2017
3Qs: The cat-and-mouse game of blocking digital ads

If you were using Facebook on a desktop last week, you may have noticed that your ad-blocking software was being blocked. That was a move…
- by Greg St. Martin August 15, 2016
3Qs: Social media and the success of viral campaigns

With news last week that money raised by the Ice Bucket Challenge helped fund breakthroughs in ALS research, we asked assistant professor of marketing Yakov…
- by Joe O'Connell August 1, 2016
The ‘wow’—and ‘sad’—factors of Facebook’s new emojis

Facebook users now have the capability to do more than just “like” a picture of their friend’s baby or a new recipe posted by their…
- by Joe O'Connell March 1, 2016

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