Fareena Sultan Professor of Marketing f.sultan@neu.edu 617.373.8555 Expertise digital and mobile marketing, marketing innovation, marketing management, social media Fareena Sultan in the Press Article The potential for wearable tech in a not-so-distant future The wearable technology industry is evolving. Yet, wearables have not been adopted on a large scale, because they are not helping consumers solve problems in the context of their lifestyles. Smart headphones are one such device that can alleviate this situation as they integrate music listening with such activities as health monitoring in an effortless […] Fareena Sultan for Northeastern Global News 3Qs: China overtakes U.S. in smartphone market 3Qs: China overtakes U.S. in smartphone market 3Qs: Is mobile marketing a trend or just trendy? 3Qs: Is mobile marketing a trend or just trendy? 3Qs: Can you hear me now? 3Qs: Can you hear me now? Mobile marketing; the new marketing paradigm Mobile marketing; the new marketing paradigm Northeastern University Researcher Looks at Role of Technology in New Product Development Northeastern University Researcher Looks at Role of Technology in New Product Development Northeastern University Professor Studies the Behavior of Media Multitasking Teens Northeastern University Professor Studies the Behavior of Media Multitasking Teens
Article The potential for wearable tech in a not-so-distant future The wearable technology industry is evolving. Yet, wearables have not been adopted on a large scale, because they are not helping consumers solve problems in the context of their lifestyles. Smart headphones are one such device that can alleviate this situation as they integrate music listening with such activities as health monitoring in an effortless […]