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Koen Pauwels in the Press

Koen Pauwels for Northeastern Global News

Northeastern joins forces with Suffolk Construction to build the future of data

Northeastern joins forces with Suffolk Construction to build the future of data

Will fake social media followers derail the booming influencer marketing business?

Will fake social media followers derail the booming influencer marketing business?

A machine-learning algorithm developed by three Northeastern graduates is giving marketers a way to regain consumer trust.
When it comes to social media, consumers trust each other, not big brands

When it comes to social media, consumers trust each other, not big brands

The precise link between consumers, social media, and shareholder value has gone largely unstudied—until now.