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Koen Pauwels
July 26, 2026
Koen Pauwels
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Koen
Pauwels
Professor of Marketing
Contact
k.pauwels@northeastern.edu
617.373.3260
@romimarketer
Expertise
consumer behavior
,
marketing
,
marketing metrics
,
social media marketing
Mary
Steffel
Assistant Professor of Marketing
Contact
m.steffel@northeastern.edu
617.373.3859
Expertise
consumer behavior
,
marketing
,
social psychology
