Associate Professor of Marketing and Joseph G. Riesman Research Professor
Expertise
advertising effectiveness, behavioral targeting, Big data in marketing, Branding, Consumer financial decision making, consumer product reviews, COVID-19, Customer experience management, Digital marketing channels, digital trust, Exploding offers, Gambling, marketing management, marketing strategy, Mobile marketing, online word of mouth, privacy, social media marketing, user-generated content
Professor of Marketing
Associate Professor of Marketing, Frank Murphy Family Fellow, MBA Marketing Career Track Chair