Skip to content
Contact Us
Faculty Experts
In the Press
Media Inquiries
Newsletter
Parents & Families
Safe Campuses, Civil Discourse FAQ
Facebook
Instagram
LinkedIn
Tiktok
Twitter
Youtube
Yakov Bart
April 26, 2024
Yakov Bart
Search
Search
Search
Connect
Subscribe
Editor's Picks
What time is it on the moon? We may soon know, thanks to NASA project
What time is it on the moon? We may soon know, thanks to NASA project
A Black soldier receives a full military funeral — 83 years after his death. Here is his story
A Black soldier receives a full military funeral — 83 years after his death. Here is his story
Recent Stories
Harvey Weinstein’s New York rape conviction was overturned. But is a retrial really a good idea?
Harvey Weinstein’s New York rape conviction was overturned. But is a retrial really a good idea?
The FTC has banned non-compete agreements. What does that mean for workers, the economy and your paycheck?
The FTC has banned non-compete agreements. What does that mean for workers, the economy and your paycheck?
University News
World News
Science & Technology
Arts & Entertainment
Business
Health
Law
Lifestyle
Society & Culture
Sports
Research
Magazine
Contact Us
Faculty Experts
In the Press
Media Inquiries
Newsletter
Parents & Families
Safe Campuses, Civil Discourse FAQ
Search
Yakov
Bart
Associate Professor of Marketing and Joseph G. Riesman Research Professor
Contact
y.bart@northeastern.edu
857.327.7373
Expertise
advertising effectiveness
,
behavioral targeting
,
Big data in marketing
,
Branding
,
Consumer financial decision making
,
consumer product reviews
,
COVID-19
,
Customer experience management
,
Digital marketing channels
,
digital trust
,
Exploding offers
,
Gambling
,
marketing management
,
marketing strategy
,
Mobile marketing
,
online word of mouth
,
privacy
,
social media marketing
,
user-generated content
John
Friar
Executive Professor of Entrepreneurship
Contact
j.friar@neu.edu
617.373.4784
Expertise
management of innovation
,
marketing strategy
,
radical innovations
,
startups
,
technology strategy
Bruce
Clark
Associate Professor of Marketing, Frank Murphy Family Fellow, MBA Marketing Career Track Chair
Contact
b.clark@neu.edu
617.373.4783
Expertise
competition and performance measurement
,
managerial decision-making
,
marketing management
,
marketing strategy