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Yakov Bart
Associate Professor of Marketing and Joseph G. Riesman Research Professor
Contact
857.327.7373
Expertise
advertising effectiveness, behavioral targeting, Big data in marketing, Branding, Consumer financial decision making, consumer product reviews, COVID-19, Customer experience management, Digital marketing channels, digital trust, Exploding offers, Gambling, marketing management, marketing strategy, Mobile marketing, online word of mouth, privacy, social media marketing, user-generated content
John Friar
Executive Professor of Entrepreneurship
Contact
617.373.4784
Expertise
management of innovation, marketing strategy, radical innovations, startups, technology strategy
Bruce Clark
Associate Professor of Marketing, Frank Murphy Family Fellow, MBA Marketing Career Track Chair
Contact
617.373.4783
Expertise
competition and performance measurement, managerial decision-making, marketing management, marketing strategy