Bruce
Clark
Associate Professor of Marketing, Frank Murphy Family Fellow, MBA Marketing Career Track Chair
Bruce Clark in the Press
Business Insider
Stanley Tumblers Contain Lead. Owala, Hydro Flask Pounce
The customers most receptive to Hydro Flask and Owala’s message include parents of young children, risk-averse people, and those who care about the environment, according to Northeastern University professor Bruce Clark, an expert in marketing and branding strategies.
Amazon’s Black Friday NFL game could change holiday shopping
Bruce Clark, a Northeastern University marketing professor, said the game can be a mid-day break, and “dedicated Black Friday shoppers will be up and out in the morning to get deals.”
Medium
A Generative AI Teaching Exercise for Marketing Classes
Bruce Clark is an Associate Professor of Marketing at the D’Amore-McKim School of Business at Northeastern University where he has been a teaching mentor for both online and on-ground teaching.
Here’s why pumpkin spice lattes are so popular: It’s ‘very simple economics,’ say the experts
“Emotions are a powerful motivator for purchase” says Bruce Clark, Associate Professor of Marketing at Northeastern University.
News Nation
Is Starbucks’ pumpkin spice latte inflation-proof?
“This is a company that buys a lot of ingredients so they’re able to negotiate a very good deal,” said Bruce Clark, an Associate Professor of Marketing at Northeastern University. “In fact, in a time of supply chain disruptions, they may actually have better access to supplies than some others.”
Medium
Helping Customers Avoid “Bad” Choices
Written by Bruce Clark, Associate Professor of Marketing.
Forget lawn signs. Kim Janey jumps into the campaign swag game
In the Obama case, political merch became “cool,’’ said Bruce Clark, a marketing professor at Northeastern University. “It was something that caught people’s eye. … You could do political merchandising that was actually something people wanted to wear.”
Elon Musk’s ‘Teslas in tunnels’ are a $52 million bet on the future of transit
“Musk’s high-profile social media and other activity, for better or worse, keep him and his company in the public eye,” says Bruce Clark, an associate professor of marketing at Northeastern University in Boston. “That he is also a tech visionary appeals to a lot of people who are glad to see someone try to do […]
Advertising in the age of coronavirus
But there’s so much uncertainty in the world that it’s hard to get that message across, said Bruce Clark, a marketing professor at Northeastern University. This pandemic, as many ads point out, is unprecedented. Companies now have to do the calculus about whether to spend money on campaigns at all, he said, as consumers defer […]
Medium
What’s a “Marketing Plan”?
Bruce Clark is an Associate Professor of Marketing at the D’Amore-McKim School of Business at Northeastern University.
