Bruce Clark Associate Professor of Marketing, Frank Murphy Family Fellow, MBA Marketing Career Track Chair b.clark@neu.edu 617.373.4783 Expertise competition and performance measurement, managerial decision-making, marketing management, marketing strategy Bruce Clark in the Press Business Insider Stanley Tumblers Contain Lead. Owala, Hydro Flask Pounce The customers most receptive to Hydro Flask and Owala’s message include parents of young children, risk-averse people, and those who care about the environment, according to Northeastern University professor Bruce Clark, an expert in marketing and branding strategies. Axios Amazon’s Black Friday NFL game could change holiday shopping Bruce Clark, a Northeastern University marketing professor, said the game can be a mid-day break, and “dedicated Black Friday shoppers will be up and out in the morning to get deals.” Medium A Generative AI Teaching Exercise for Marketing Classes Bruce Clark is an Associate Professor of Marketing at the D’Amore-McKim School of Business at Northeastern University where he has been a teaching mentor for both online and on-ground teaching. CNBC Here’s why pumpkin spice lattes are so popular: It’s ‘very simple economics,’ say the experts “Emotions are a powerful motivator for purchase” says Bruce Clark, Associate Professor of Marketing at Northeastern University. News Nation Is Starbucks’ pumpkin spice latte inflation-proof? “This is a company that buys a lot of ingredients so they’re able to negotiate a very good deal,” said Bruce Clark, an Associate Professor of Marketing at Northeastern University. “In fact, in a time of supply chain disruptions, they may actually have better access to supplies than some others.” Medium Helping Customers Avoid “Bad” Choices Written by Bruce Clark, Associate Professor of Marketing. Forget lawn signs. Kim Janey jumps into the campaign swag game In the Obama case, political merch became “cool,’’ said Bruce Clark, a marketing professor at Northeastern University. “It was something that caught people’s eye. … You could do political merchandising that was actually something people wanted to wear.” Elon Musk’s ‘Teslas in tunnels’ are a $52 million bet on the future of transit “Musk’s high-profile social media and other activity, for better or worse, keep him and his company in the public eye,” says Bruce Clark, an associate professor of marketing at Northeastern University in Boston. “That he is also a tech visionary appeals to a lot of people who are glad to see someone try to do […] Advertising in the age of coronavirus But there’s so much uncertainty in the world that it’s hard to get that message across, said Bruce Clark, a marketing professor at Northeastern University. This pandemic, as many ads point out, is unprecedented. Companies now have to do the calculus about whether to spend money on campaigns at all, he said, as consumers defer […] Medium What’s a “Marketing Plan”? Bruce Clark is an Associate Professor of Marketing at the D’Amore-McKim School of Business at Northeastern University. Bruce Clark for Northeastern Global News Welcome to the ‘Pumpkin Spice Economy’ Welcome to the ‘Pumpkin Spice Economy’ Starbucks rolled out its polarizing Pumpkin Spice Latte this week, and it’s not even fall yet! Whether you love it or hate it might have to do with not only your taste buds, but your anxiety over what Northeastern business professor Bruce Clark calls “seasonal creep.” Amazon opened a cashier-free convenience store. What does it mean for the future of retail? Amazon opened a cashier-free convenience store. What does it mean for the future of retail? Amazon opened an automated convenience store on Monday in Seattle, enabling shoppers to scan their smartphones with the Amazon Go app, grab what they want from the 1,800-square-foot mini-mart, and leave without paying a cashier. We asked associate professor Bruce Clark what this could mean for the future of retail. Why Dunkin’ might drop the ‘Donuts’ from its name Why Dunkin’ might drop the ‘Donuts’ from its name William Shakespeare wrote that “A rose by any other name would smell as sweet.” Dunkin’ Donuts seems to agree. The company is giving a new name—just “Dunkin’”—a test run. We asked Bruce Clark, associate professor of marketing, why, and if it’s likely to matter. Will malls survive in the e-commerce age? Will malls survive in the e-commerce age? If you’re headed out to a mall this holiday weekend to score some Fourth of July deals, chances are you’ll notice some empty storefronts. As a “retail meltdown” grips mid-market department stores, we should expect some changes in the ways malls work, says business professor Bruce Clark. While malls aren’t an endangered species, he says, they must build stronger connections to consumers to stay relevant. Do Super Bowl ads pay off? Do Super Bowl ads pay off? The average cost of a 30-second Super Bowl ad reached $5 million this year, up from $2.4 million in 2007. With the big game just two days away, we asked professor Bruce Clark, an expert in marketing strategy and managerial decision-making, to weigh in on the pros and cons of shelling out beaucoup bucks for a half-minute spot during one of the year’s most-watched TV events. 3Qs: What the Lochte saga can teach us about branding 3Qs: What the Lochte saga can teach us about branding After getting dropped by all his major sponsors, Olympic swimmer Ryan Lochte signed a new endorsement deal with a little-known cough drop company. It’s a potentially low-risk, high-reward move for both the athlete and the brand, says professor Bruce Clark. Faculty experts weigh in on Volkswagen scandal Faculty experts weigh in on Volkswagen scandal VW’s admitted installation of software in diesel cars to cheat emissions tests raises questions in fields ranging from law and business to the environment, public health, and technology. We asked Northeastern faculty experts to discuss these issues. 3Qs: The ‘Anchorman 2’ marketing blitz 3Qs: The ‘Anchorman 2’ marketing blitz The movie’s marketing campaign ranges from social media outreach to television appearances by character Ron Burgundy. The strategy is innovative, if not somewhat limited in its ability to be replicated, says Bruce Clark, an associate professor of marketing. 3Qs: Pros and cons of celebrity endorsements 3Qs: Pros and cons of celebrity endorsements Bruce Clark, associate professor of marketing in the D’Amore-McKim School of Business, examines how companies respond to scandals involving their celebrity partners, and how social media have changed the landscape for these business decisions. 3Qs: Internet, small businesses giving Black Friday a run for its money 3Qs: Internet, small businesses giving Black Friday a run for its money Bruce Clark, associate professor of marketing, explains what retailers big and small can expect from the holiday shopping season, which kicks off this week.
Business Insider Stanley Tumblers Contain Lead. Owala, Hydro Flask Pounce The customers most receptive to Hydro Flask and Owala’s message include parents of young children, risk-averse people, and those who care about the environment, according to Northeastern University professor Bruce Clark, an expert in marketing and branding strategies.
Axios Amazon’s Black Friday NFL game could change holiday shopping Bruce Clark, a Northeastern University marketing professor, said the game can be a mid-day break, and “dedicated Black Friday shoppers will be up and out in the morning to get deals.”
Medium A Generative AI Teaching Exercise for Marketing Classes Bruce Clark is an Associate Professor of Marketing at the D’Amore-McKim School of Business at Northeastern University where he has been a teaching mentor for both online and on-ground teaching.
CNBC Here’s why pumpkin spice lattes are so popular: It’s ‘very simple economics,’ say the experts “Emotions are a powerful motivator for purchase” says Bruce Clark, Associate Professor of Marketing at Northeastern University.
News Nation Is Starbucks’ pumpkin spice latte inflation-proof? “This is a company that buys a lot of ingredients so they’re able to negotiate a very good deal,” said Bruce Clark, an Associate Professor of Marketing at Northeastern University. “In fact, in a time of supply chain disruptions, they may actually have better access to supplies than some others.”
Medium Helping Customers Avoid “Bad” Choices Written by Bruce Clark, Associate Professor of Marketing.
Forget lawn signs. Kim Janey jumps into the campaign swag game In the Obama case, political merch became “cool,’’ said Bruce Clark, a marketing professor at Northeastern University. “It was something that caught people’s eye. … You could do political merchandising that was actually something people wanted to wear.”
Elon Musk’s ‘Teslas in tunnels’ are a $52 million bet on the future of transit “Musk’s high-profile social media and other activity, for better or worse, keep him and his company in the public eye,” says Bruce Clark, an associate professor of marketing at Northeastern University in Boston. “That he is also a tech visionary appeals to a lot of people who are glad to see someone try to do […]
Advertising in the age of coronavirus But there’s so much uncertainty in the world that it’s hard to get that message across, said Bruce Clark, a marketing professor at Northeastern University. This pandemic, as many ads point out, is unprecedented. Companies now have to do the calculus about whether to spend money on campaigns at all, he said, as consumers defer […]
Medium What’s a “Marketing Plan”? Bruce Clark is an Associate Professor of Marketing at the D’Amore-McKim School of Business at Northeastern University.