Skip to content
Contact Us
Faculty Experts
In the Press
Media Inquiries
Newsletter
Parents & Families
Faculty & Staff
Facebook
Instagram
LinkedIn
Tiktok
Twitter
Youtube
Koen Pauwels
February 5, 2025
Koen Pauwels
Search
Search
Search
Connect
Subscribe
Editor's Picks
Could a sovereign wealth fund save TikTok?
Could a sovereign wealth fund save TikTok?
How AI is changing esports: Northeastern students win big at Valorant challenge
How AI is changing esports: Northeastern students win big at Valorant challenge
Recent Stories
Could a sovereign wealth fund save TikTok?
Could a sovereign wealth fund save TikTok?
Cheering in the Super Bowl is serious business. Ask this cancer researcher
Cheering in the Super Bowl is serious business. Ask this cancer researcher
University News
World News
Science & Technology
Arts & Entertainment
Business
Health
Law
Lifestyle
Society & Culture
Sports
Research
NU & MMC Merger FAQ
Safe Campuses, Civil Discourse FAQ
Moving Forward Together
New Political Landscape FAQ
Contact Us
Faculty Experts
In the Press
Media Inquiries
Newsletter
Parents & Families
Faculty & Staff
Search
Koen
Pauwels
Professor of Marketing
Contact
k.pauwels@northeastern.edu
617.373.3260
@romimarketer
Expertise
consumer behavior
,
marketing
,
marketing metrics
,
social media marketing
Mary
Steffel
Assistant Professor of Marketing
Contact
m.steffel@northeastern.edu
617.373.3859
Expertise
consumer behavior
,
marketing
,
social psychology