What is ‘Wasta,’ and how does it affect business in the Arab world?

“Recent research examines business practices in the Arab world and how they differ from Western practices. Wasta is a practice in Arab society where people use their personal relationships to gain favor… Foreign firm managers operating in Arab societies will need to develop a solid understanding of the practice and its different perceptions among varying Arab groups in order to be successful in conducting business in the Arab world.”

Find the paper and the full list of authors at the Insights @ Center for Emerging Markets.

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