With “The Social Fact,” John Wihbey, associate professor of media innovation and technology, argues that “journalism can better serve democracy by focusing on ways of fostering social connection,” according to the publisher’s webpage. “How can the traditional media world be reconciled with the world of social, peer-to-peer platforms, crowdsourcing, and user-generated content?” the book asks. “The Social Fact” presents a way through, with a “a valuable framework for doing audience-engaged media work.”