Despite the recent excitement around artificial intelligence endeavors, especially chatbots like ChatGPT, professor of practice and the executive director of the Institute for Experiential AI at the Roux Institute Usama Fayyad points out how, in enterprise environments, machine learning projects often fail to get off the ground. In evaluating how businesses can more successfully deploy those projects, Fayyad points to several options, including estimating the return on investment, building trust, and more.