Clark provides ‘A Generative AI Teaching Exercise for Marketing Classes’

Associate professor of marketing Bruce Clark has provided another perspective on the use of AI in the classroom. While some teachers and instructors might try to ban the tool, Clark “decided to run a couple of experiments.” After teaching with AI, Clark notes that students came away “recognizing its limitations.” Clark also suggests other potential class sessions, experiments and methodologies instructors might try with their students, while everyone adapts to how widespread this technology has become.

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