‘Addressing Climate Change With Behavioral Science: A Global Intervention Tournament in 63 Countries’

“Effectively reducing climate change requires marked, global behavior change. However, it is unclear which strategies are most likely to motivate people to change their climate beliefs and behaviors. Here, we tested 11 expert-crowdsourced interventions on four climate mitigation outcomes: beliefs, policy support, information sharing intention, and an effortful tree-planting behavioral task. Across 59,440 participants from 63 countries, the interventions’ effectiveness was small, largely limited to nonclimate skeptics and differed across outcomes. … These findings suggest that the impact of behavioral climate interventions varies across audiences and target behaviors.”

Find the paper and full list of authors at Science Advances.

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