Skip to content
  • Why you can’t trust you’re getting the best deal online

    The Wall Street Journal - 10/23/2014

    The Web is full of personalized content, whether it’s a Netflix recommendation or the results of a Google search.

    But consumers have protested when e-commerce companies have extended their behind-the-scenes personalization to prices, charging different sums for the same goods, or pushing some people toward higher-priced offers.

    A new study of top e-commerce websites found these practices—called discriminatory pricing or price steering—are much more widespread than was previously understood.

    The study, by a team of computer scientists at Northeastern University, tracked searches on 16 popular e-commerce sites. Six of those sites used the pricing techniques; none of the sites alerted consumers to that fact.

  • Cookies on Northeastern sites

    This website uses cookies and similar technologies to understand your use of our website and give you a better experience. By continuing to use the site or closing this banner without changing your cookie settings, you agree to our use of cookies and other technologies. To find out more about our use of cookies and how to change your settings, please go to our Privacy Statement.