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  • Why some people pay more than others when shopping online

    Huffington Post - 11/04/2014

    You may pay more than your friends when shopping online based on your web browsing history or what kind of smartphone you own, according to a new study analyzing price discrimination on e-​​commerce sites.

    In April and May of this year, researchers at North­eastern Uni­ver­sity in Boston studied the search results of 300 people who visited 16 online retailers and travel agencies. On nine of those sites, they found that customers were shown different prices or different results for the same searches.

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