Why millennials are hooked on chain restaurants
NBC News - 06/05/2017
The modern definition of convenience in retail has expanded to include mobile solutions, and chain restaurants have mastered this technology. When Chick-fil-A launched its mobile app in June 2016, interest soared.
Starbucks also has a hugely successful mobile app program. Bruce Clark, an associate professor of marketing at the D’Amore-McKim School of Business at Northeastern University notes that it works so well because it combines so many elements: mobile payments, a loyalty program, grab and go mobile ordering (skip the line), and even sending gifts to others.