Where social media and spinning meet
The Boston Globe - 09/22/2013
When first-time entrepreneur Jessica Bashelor, 25, decided to open her own indoor cycling studio in South Boston this summer, her strategy included a social media plan to create buzz and a “gym culture” that attracted millennials.
“Opening a gym isn’t just about laying out different pieces of equipment, but also creating a space that helps change people’s lives by encouraging community and fitness,” said Bashelor, whose studio, The Handle Bar, offers a high-intensity spin class.
You graduated three years ago from Northeastern University with a degree in biology. How did you realize your true passion was for fitness?
I grew up swimming competitively. While attending college at Northeastern, I tried yoga, kick boxing, ab classes, and Pilates, but I ended up loving spinning the most. I opened The Handle Bar to offer classes with the intensity I crave.