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  • Twitter, Snapchat: Redesigns and risks go hand in hand

    CBS News - 11/14/2017

    Services like Twitter and Snapchat gained favor because they were different from the incumbent powerhouse Facebook: Twitter enabled the broadcast of short messages without requiring two-way interaction, while Snapchat allowed millennials to share their lives with those closest to them without the pressure of gaining shares and likes, noted Koen Pauwels, a professor of marketing at the D’Amore-McKim School of Business at Northeastern University.

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