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  • To avoid Uber’s surge pricing, just wait 5 min

    BostInno - 10/29/2015

    A new study released by researchers at Northeastern University has attempted to pry open Uber’s mysterious “black box” and look specifically at how its controversial surge pricing model works. While the researchers say Uber’s surge pricing works as expected—based on supply and demand—they say their findings raise questions about its effectiveness for riders and its fairness to drivers.

    Perhaps most importantly, the study found that surge pricing doesn’t necessarily result in more drivers—contrary to Uber’s claims.

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