The untold story of Boston’s iconic Citgo sign
The Boston Globe - 08/03/2016
It became a near-instant — and unlikely — icon after it was switched on in December 1965, the enormous oil company logo glowing high above Kenmore Square. The Citgo sign, said to be the largest illuminated sign in New England at nearly 60 feet by 60 feet, has been called this city’s Big Ben or Eiffel Tower. Nationwide television audiences see it whenever a home run sails over Fenway’s Green Monster. And when that happens, older fans might still say “See-It-Go.” It’s one of our most beloved landmarks (albeit a still unofficial one), which is quite an accomplishment in a city where the “new” State House opened in 1798.
“We’ve simply embraced it for its quirkiness,” says William Fowler, a distinguished professor of history at Northeastern University. “Can you imagine today someone in Boston wanting to put up a monument to an oil company?”