The Peloton ad angered America. That’s why Ryan Reynolds’ Aviation American Gin ad is so brilliant Alexander DePaoli, an associate teaching professor of marketing at Northeastern, and his colleagues at the University of Miami and Northwestern University, conducted a series of experiments that provoked anger in various test subjects — making them play impossible-to-win games, having them recount a particularly anger-inducing moment in their lives, or DePaoli’s preferred method: “Just asking people about […]