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  • The negative or positive tone of political ads can have a very specific impact on voters, new research shows

    Business Insider - 11/09/2021

    To find out, Gordon collaborated with James Reeder at Purdue University and Mitchell J. Lovett and Bowen Luo at Northeastern University. The researchers obtained data from Kantar Media’s Campaign Media Analysis Group (CMAG) on presidential campaign TV ads in 75 designated market areas from September to November of 2000 and 2004.

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