CMO Magazine Personalised marketing: Balancing what you can do with what you should do But a new Stanford Graduate School of Business paper, written by Professor Pedro Gardete and Yakov Bart, a professor at Northeastern University, has uncovered an interesting insight about highly targeted and personalised ads – namely, they do not translate to higher profits for companies. It’s not surprising the research shows consumers find those ads frustrating […]
Boston-based researchers model the future of the Zika epidemic A new model based out of Northeastern University predicts that nearly 30,000 Zika virus infections have been imported into the United States as of June. The CDC reported only 1,657 travel associated cases. But don’t panic — at least, not yet. That’s the message from Northeastern University professor of computational sciences Alessandro Vespignani.
There’s probably way more Zika in the United States than has been counted Then there are the unknowns that are harder to pin down: How many cases of Zika are going uncounted? It turns out, that number may be enormous. Researchers at Northeastern University say federal-health officials are likely vastly undercounting Zika in the United States. In a paper that’s still under review for journal publication, they describe […]
New Scientist There could already be 40,000 people carrying Zika in the US As many as 40,000 people in the US could already be carrying the Zika virus, having caught it while travelling abroad, a team analysing the epidemic has warned. This figure was calculated by extrapolating from the numbers of pregnant women who have been confirmed to be carrying the virus after visiting countries where it is […]
The untold story of Boston’s iconic Citgo sign It became a near-instant — and unlikely — icon after it was switched on in December 1965, the enormous oil company logo glowing high above Kenmore Square. The Citgo sign, said to be the largest illuminated sign in New England at nearly 60 feet by 60 feet, has been called this city’s Big Ben or Eiffel Tower. Nationwide television […]
What athletes can say Whether it’s full boycotts or tweets containing the F word, Dan Lebowitz, executive director of Northeastern University’s Center for the Study of Sport in Society, said, “We’re in a time where people are really having a discussion about what athlete activism looks like.” Lebowitz points to LeBron James, of the National Basketball Association’s Cleveland Cavaliers, […]
City picks Millennium to develop Winthrop Sq. tower The contest drew proposals from a range of high-profile developers who enlisted renowned architects and pitched modern office and condo towers packed with various civic amenities. But Millennium was a logical choice, said George Thrush, an architecture professor at Northeastern University.
Looking to expand Iron Mountain’s artistic side College professors reading through their students’ essays often have to determine if they pass the sniff test: Does the paper seem authentic, or does it rely a bit too heavily on Wikipedia? But for Cecelia Musselman, an English professor at Northeastern University, writing a Wikipedia entry was the entire point. Over the past year, she’s […]
10 ways to foster kindness and empathy in kids Teach compassion through mindfulness. Mindfulness can enhance attention span and reduce stress, but now researchers are finding that it can also foster empathy. In a study at Northeastern University, participants took an eight-week meditation course. When they were then faced with the option of giving up their chair to a person in visible physical discomfort, they were […]
Attention, teenagers: Nobody really looks like that “The link is the perception that they are going to alter your weight, shape, appearance,” said Rachel Rodgers, a counseling psychology researcher who studies body image and eating concerns and is an associate professor of applied psychology at Northeastern University. “The representations of ideal appearance in society are very restrictive and very unrealistic both for […]
Boston Herald Rio instability stirs fears of attack, terror experts say Brazilian forces have had high visibility at the games, but Northeastern University professor Philip D’Agati, an Olympics political scholar, said there has been an alarming lack of public scrutiny of Brazil’s security readiness, particularly amid governmental turmoil and threat of a police strike. “From my perspective, it’s really concerning that questions about the willingness of […]
The Daily Beast Trump’s lying again: Leaked DNC emails show Clinton didn’t fix the debates The Trump campaign’s charges are “absolutely baseless,” said Alan Schroeder, a professor at Northeastern University who wrote Presidential Debates: Fifty Years of High-Risk TV. “There is no rigging, and nothing different about this year’s schedule from previous cycles.” Given that there are 256 NFL games from early September to December, experts said it would be […]