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  • ‘Old Town Road’ defied a 20-year trend in hit music. Math explains why

    PBS NewsHour - 08/22/2019

    “If a listener wants to be on the cutting edge of exploring the new content and, hey, see something blowing up, they want to be in it,” said Andrew Mall, an ethnomusicologist and music industry expert at Northeastern University, who wasn’t involved with the study. “It’s a kind of feedback hype.”

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