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  • Microsoft makes office free on mobiles

    Marketplace - 11/06/2014

    All aboard, Microsoft is jumping on the freemium bandwagon. In the past their product, Office 365,was subscription-only if you wanted to do anything other than read your documents on your mobile device.

    Now the updated free Microsoft app will allow you to change, or write new Office documents on your iPhone or iPad. The version for Android tablets will be available early next year.

    It’s adopting a strategy companies like LinkedIn have been using for ages – giving stuff away for free to get more users, then charging a premium for extras.

    “There’s a recognition that like, better to get everyone in the tent and then later you can figure out how to make money off of them,” says Jeff  Howe, head of the Media Innovation Program at Northeastern University.

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