Joseph Giglio: Fast food food fight
The Patriot Ledger - 04/04/2015
Fourteen years after the publication of “Fast Food Nation” by Eric Schlosser, with its fierce indictment of the industry, consumers prefer a healthier brand of fast food. This is especially true of millennials, those 18-to-34-year-olds who have increasingly busy work lives and eat out a lot.
This spells trouble for traditional fast food restaurants like McDonalds, which need to make up for lost time when it comes to adjusting to new customer preferences.