How Facebook’s Political Ad System Is Designed to Polarize
Wired - 12/13/2019
Amid the tense debate over online political advertising, it may seem strange to worry that Facebook gives campaigns too little control over whom their ads target. Yet that’s the implication of a study released this week by a team of researchers at Northeastern University, the University of Southern California, and the progressive nonprofit Upturn. By moonlighting as political advertisers, they found that Facebook’s algorithms make it harder and more expensive for a campaign to get its message in front of users who don’t already agree with them—even if they’re trying to.