Internet Retailer Facing the fire Quickly acknowledging and owning the mistake is the key to surviving a social media firestorm, says Yakov Bart, a Northeastern University professor who studies social media marketing. “You have to show that you’re not just superficially saying, ‘I’m sorry,’” he says. “You have to demonstrate that you recognize and understand what made people angry.”
NBC Boston Boston Notifies Mass. and Cass Residents Tents Will Be Removed Monday Morning Northeastern University Professor Leo Beletsky, an expert in drug policy and public health, says “this could absolutely backfire.” He says the ultimatum residents are facing is not a good idea, and fears many will just disperse around the city. Beletsky believes more preventative measures need to be taken to address affordable housing, mental health and […]