Enterprise Brand Entering Retail Car-Sharing Market
MarketWatch - 12/04/2012
A variety of vehicles, where and when they need them, and at affordable rates — that’s the bottom-line for car-sharing customers, according to independent research conducted by Northeastern University’s Fleura Bardhi and Suffolk University’s Giana M. Eckhardt: “Access Based Consumption: The Case for Car Sharing.”
According to ScienceDaily.com, the researchers discovered that their “study challenges the romanticized view of access understood as a form of collaborative consumption and altruistically motivated.” Moreover, the study confirmed that affordability and convenience are the primary factors driving consumers’ participation in car-sharing programs. It also revealed that clean, well-maintained vehicles — and access to new and different models — are critical issues for car-sharing customers.