MarketWatch Enterprise Brand Entering Retail Car-Sharing Market A variety of vehicles, where and when they need them, and at affordable rates — that’s the bottom-line for car-sharing customers, according to independent research conducted by Northeastern University’s Fleura Bardhi and Suffolk University’s Giana M. Eckhardt: “Access Based Consumption: The Case for Car Sharing.” According to ScienceDaily.com, the researchers discovered that their “study challenges […]