East coast colleges follow the money south and west
Time - 04/16/2014
There aren’t any Greek columns or sprawling green lawns at Northeastern University’s satellite campus in Charlotte, N.C. But the location, on the 11th story of an office building in the middle of the city’s uptown district, is no accident.
Charlotte is among the nation’s 10 fastest growing cities with more than one million people, according to the Census Bureau. And the school is in a neighborhood where economic activity is so hot that office vacancy rates are in the single digits.
That’s how Landon White stumbled across it. The 31-year-old, who works in Charlotte as a project manager for Liberty Mutual, was driving by the uptown campus and saw the Northeastern logo. He’d been feeling the itch to go back to school to “get a competitive edge in my career,” but hadn’t found any suitable programs. White enrolled within four months, and he is on track to get a master’s degree in leadership this summer.
The Charlotte branch of the 116-year-old Boston university is an example of a new phenomenon in U.S. higher education: Rather than waiting for students to come to them, universities are coming to the students, launching money-making satellite graduate programs that generate revenues for the home campus.