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  • Could Megyn Kelly’s move to NBC be good for the local affiliate?

    The Boston Globe - 01/03/2017

    So it’s unclear what, if any bounce NBC and its local affiliates will get from Kelly’s arrival because no one yet knows when she’ll finally be on the air.

    “I would think that if they put some billboards up around Boston that said ‘Coming Soon,’ if they put some promotional heft behind this now, that could help cement NBC Boston’s identity,” said Dan Kennedy, a journalism professor at Northeastern University.

    An NBC News rep in New York said she couldn’t answer Kelly-related questions until details of her departure from Fox News are sorted out.

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