MarketWatch Biggest? Worst? Mass-shooting expert implores media to drop the superlatives Criminology and public-policy professor James Alan Fox of Boston’s Northeastern University in an appearance on MSNBC’s “Morning Joe” implored the media not to refer to mass shootings as the biggest of their kind, the No. 1, the worst, etc., as such superlatives, in the depraved mind of a would-be killer, may serve as additional motivation.