Advertising in the age of coronavirus
Boston Globe - 05/08/2020
But there’s so much uncertainty in the world that it’s hard to get that message across, said Bruce Clark, a marketing professor at Northeastern University. This pandemic, as many ads point out, is unprecedented. Companies now have to do the calculus about whether to spend money on campaigns at all, he said, as consumers defer their purchases. But on the other hand, if they pull out, will they cede ground to a competitor?