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  • 5 ways to avoid surge pricing with Uber and Lyft

    SF Gate - 11/23/2015

    As a business person you believe in the laws of supply and demand, right? But you might find them a little hard to swallow when they work against you — like when you hail an Uber ride from a location with high demand and limited drivers available. Because that’s when Uber’s irritating surge pricing kicks in.

    Now a new study from Northeastern University suggests that savvy customers might be able to outsmart surge pricing and save themselves quite a bit on the fare.

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