Fareena Sultan Professor of Marketing f.sultan@neu.edu 617.373.8555 Expertise digital and mobile marketing, marketing innovation, marketing management, social media Fareena Sultan in the Press The potential for wearable tech in a not-so-distant future The wearable technology industry is evolving. Yet, wearables have not been adopted on a large scale, because they are not helping consumers solve problems in the context of their lifestyles. Smart headphones are one such device that can alleviate this situation as they integrate music listening with such activities as health monitoring in an effortless […] Fareena Sultan for Northeastern Global News 3Qs: China overtakes U.S. in smartphone market 3Qs: China overtakes U.S. in smartphone market Fareena Sultan, professor of marketing in the College of Business Administration, explains how and why China has become the king of the mobile phone market. 3Qs: Is mobile marketing a trend or just trendy? 3Qs: Is mobile marketing a trend or just trendy? Smart phone users are constantly on the move, and advertisers are increasingly trying to catch them along the way. Groupon, for instance, has now launched a service pitching deals to users based on their current location. Fareena Sultan, professor of marketing and the Robert Morrison Fellow in the College of Business Administration, assesses the future of mobile marketing and the potential for consumer backlash. 3Qs: Can you hear me now? 3Qs: Can you hear me now? AT&T Inc. has proposed buying T-Mobile USA for $39 billion, a merger that would create the nation’s largest U.S. wireless carrier. What would this development mean for consumers and the industry? Fareena Sultan, a professor of marketing and the Robert Morrison Fellow in Northeastern University’s College of Business Administration, assesses the impact of the potential deal. Mobile marketing; the new marketing paradigm Mobile marketing; the new marketing paradigm Professors help marketers take advantage of customers' unprecedented attachment to their cell phones and provide value-added services they would welcome into their private domain. Northeastern University Researcher Looks at Role of Technology in New Product Development Northeastern University Researcher Looks at Role of Technology in New Product Development Marketing professor examines how IT impacts the development of new products March 27, 2008 – As the burgeoning market for innovation shows no signs of slowing down, many organizations are looking for ways to improve their products and services by using new information technologies (IT). However, there has been no available data proving that utilizing […] Northeastern University Professor Studies the Behavior of Media Multitasking Teens Northeastern University Professor Studies the Behavior of Media Multitasking Teens Research looks at media multitasking behavior of young consumers Today’s teenagers are known to have multiple types of media going at the same time, including Instant Messenger, MP3, email, social networking sites, online shopping, mobile phones, iPods, and TV. Companies trying to reach this market are eager to find out what media these multitasking teens […]
The potential for wearable tech in a not-so-distant future The wearable technology industry is evolving. Yet, wearables have not been adopted on a large scale, because they are not helping consumers solve problems in the context of their lifestyles. Smart headphones are one such device that can alleviate this situation as they integrate music listening with such activities as health monitoring in an effortless […]